Ah, Friday in fall. A beautiful and sunny day here in Colorado. The leaves are changing, the air is crisp. My lawn is mowed, my family is coming to town, my kid has a clean diaper. All is well in the world.
This was my frame of mind today as I went about doing my errands peacefully until...VVVVVRRRRRRROOOMMMMMM! I nearly wet my pants in fright as a Harley zoomed past the open window of my car. Jesus those things are loud. I closed the windows, and none too soon, because at the very next stop light there were two Harleys idling right next to me. Having almost just peed myself, these cycles caught my eye and I paid closer attention. Much like the first rider, this couple was fully decked. Harley jacket, Harley bandannas, Harley saddle bags.
Next stop, grocery store. Is there a convention in town or what? Walking through the aisles and then again at checkout, I must have seen at least five more Harley Davidson people. How did I know they were Harley Davidson people? Because every last item of clothing on their body bore the brand. PLUS, the guy in front of me at self-checkout had a Harley tattoo.
Sure, I had noticed the Harley people before. But something about so many sightings in such a short period of time got me thinking...these people REALLY dig and relate to the brand of their vehicle. I mean, no effing around, brand it on my body and sell me every piece of merchandise, fo' shizzle serious. And hey, that's ok. I don't personally want to ride a motorcycle, but I don't have a problem with this subculture of society. They're kinda bad ass in their own I-don't-mind-possibly-dying-instantly-if-I-fall-over sort of way.
However, witnessing this phenomenon got my former advertising self to wondering: what if this sort of vehicle brand allegiance spread over to my neck of the burbs? Could I even imagine? Not to say I don't have a few Harley friends amongst my crew, but by and large our friends are a lil more typical suburbia. How would this brand devotion apply to them?
I closed my eyes and tried to imagine running into neighbors at the grocery store with Honda Odyssey tanks. Nodding to the guy at the stoplight with the Lexus RX350 tattoo. Standing in line at the grocery store behind a guy in assless MDX chaps.
Nah, it just wasn't the same.
I may not be able to totally relate, but dammit Harley people -- on this beautiful autumn motorcycle kinda day, I gotta give you props for sheer brand devotion.